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This was a live ambient stunt, to help raise money for MS Research. A mini research laboratory with a coin slot in the front was built. Inside a real scientist sat slumped and motionless. When people made donations, he would sit upright and conduct science experiments until he felt the money had run out.

Client: Multiple Sclerosis Australia
Agency: Cummins & Partners, Melbourne, Australia
Art Director: Carolyn Davis
Copywriter: Matthew Page
Published: February 2007